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Negril Chamber of Commerce Guide Training Programme
Page #2

Community Tourism ... "The Way Forward"
Continues......
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The Moravian Church in Jamaica
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Marketing of Community Tourism

  • In recent years, questions have been raised globally about the contribution of the tourism industry to poverty alleviation and to local social and economic development.
  • A 1999 report stated: "the conventional focus on promoting International tourism to maximize foreign exchange receipts has missed the potential to enhance net benefits and opportunities for the poor".
  • A key question now is how can tourism become more pro-poor?
  • Pro-poor tourism clearly focuses on expanding the local economic, social, environmental and cultural benefits of tourism.
  • The World Tourism Organization recognized that many of the countries participating in tourism were successful but many communities remained poor and did not benefit from tourism directly.
  • In October 1999 at the WTO Assembly meeting in Santiago, a 10 point Global Code of Ethics for Tourism was developed to prepare for the new millennium recognizing that tourism could not continue as "business as usual".

Marketing of Community Tourism

Some of the recommended guidelines for visitors include:
  • Travel to meet not to conquer.
  • Be culturally sensitive.
  • Understand cultures in their own context.
  • Don't create barriers.
  • Be environmentally friendly.
  • Be economically beneficial.
Moravian Church Pastor& Community Guides - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Moravian Church Pastor& Community Guides
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Pimentos Being Processed - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Pimentos Being Processed
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Marketing of Community Tourism

  • Community Tourism marketing is mainly directed to the consumer and travel agents interested in quality vacations with the 'community experience'.
  • Community Tourism attracts a more educated and social conscious type of visitor.
  • Since Sept. 11, 2001 tragedy, there is more interest in visitors wishing to assist community projects while on vacation.
  • Caribbean Nationals locally and overseas are the best marketing representative.
  • Community Tourism visitors enjoy and respect a country that cares for its natural environment and preserves its culture and heritage.
  • Communities participating in Community Tourism are trained and prepared to welcome visitors which ensures that their community experience is safe, hospitable, and clean.
  • Community Tourism visitors enjoy assisting with improving the quality of life of communities while on vacation, maintaining an ongoing relationship which results in repeat business and word of mouth recommendations.

Marketing of Community Tourism

  • The Countryside Community Tourism Network was formed to develop a partnership approach to the development and marketing of Community Tourism throughout the Caribbean region and internationally.
  • The Sustainable Communities Foundation through Tourism (SCF) was formed by communities on the south coast of Jamaica in support of this vision and with support from two international organizations - the International Institute for Peace through Tourism (IIPT) and Counterpart International, has established SCF as an International NGO for Community Tourism.
  • The Caribbean region has many examples of interesting communities and people, natural attractions, diverse scenery, endemic species of birds, flora and fauna and the traditional sun, sand and sea.
  • The marketing of Community Tourism embraces all aspects of a country's way of life with communities participating.
  • The marketing slogan for Community Tourism is "the community experience" offering visitors diverse experiences and an opportunity to visit and stay with communities.
Beeston Spring - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Beeston Spring
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Beeston Community Welcome - Negril Chamber of Commerce Community Guide Training Programme Photos - Negril Travel Guide, Negril Jamaica WI - http://www.negriltravelguide.com - info@negriltravelguide.com...!
Beeston Community Welcome
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Community Tourism Village Tours

A typical village tour includes:.

  • Community Welcome in a private home.
  • Tour of the village with community stops to allow interaction with people.
  • Lunch with the community in a hotel or restaurant or private home.
  • Experience includes: community attractions, culture, heritage, and making friends.
  • Accommodation is provided if requested in smaller properties, farms , and private homes.

Back To Main Page
Community Tourism - Page #1
Community Tourism - Page #3
Community Guide Training Program Itinerary - Page #4
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